Buy item easier than before even connected to the Internet no matter where they are?
On reuter new today they said about US market electronic as
For the right electronics with the right features, even customers at a retailer that competes on low price are willing to spend, Gary Severson, senior vice president of the entertainment division at Walmart said during an interview.
"We are seeing a customer that is accepting of price points where there's value at that price point," Severson said. "It doesn't have to be the opening price point to have value."
Target, meanwhile, is remodeling its electronics sections to make it easier for shoppers to buy items such as video games and cellphones, while also better displaying large, flat-panel televisions.
It is also set to offer Amazon.com Inc's (AMZN.O) Kindle in all of its stores on June 6, the lone bricks-and-mortar retailer to offer the top-selling product in the growing electronic-reader market.
Even during the recession, consumers were still willing to buy televisions, computers and other electronics, helping lift the U.S. electronics market to about $150 billion in 2009, said Stephen Baker, vice president of industry analysis at NPD Group.
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"They are more of a necessity," Baker said of high-tech electronics. "They are more of a mass market product."
The shutdown of electronics retailer Circuit City last year also meant there was market share available for industry leader Best Buy Co Inc (BBY.N), No. 2 Walmart and Target, which is in the next tier of retailers in terms of electronics sales, Baker said.
One of the big areas of competition is in mobile electronics because consumers are increasingly used to being connected to the Internet no matter where they are.
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